New outlets, new safety partnership and premium tyre suppliers. It’s all go at First Stop.
The First Stop fast fit network is continuing to accelerate ahead with expansion plans across the UK, signing up another six members to join the 72 centres already in operation.
It also comes at a time when the network partners with TyreSafe, delivering the tyre safety message face-to-face with Britain’s drivers on a daily basis.
“Their work is essential in promoting regular tyre maintenance checks among vehicle owners and has substantially contributed to the 31 per cent reduction in tyre-related casualties since TyreSafe’s inception,” explains Stuart Jackson, TyreSafe’s chairman. “With the announcement of First Stop’s formal support, the TyreSafe message will benefit from additional reach through one of Britain’s largest tyre service providers.”
“While a great deal of outstanding work has been done to reduce the number of tyre-related incidents, our in-store experts all too often see our customers arrive with tyres in a condition which warrants concern,” adds First Stop’s partner manager, Mike Glover. “By becoming an official supporter TyreSafe, we can now accelerate our safety awareness among those customers through the use of the organisation’s extensive library of materials and assets.”
First Stop’s association with Bridgestone also represents another advantage, with motorists associating the company with premium quality.
“With Bridgestone tyres, there is a resonance associated with the brand,” explained Tim Hartley, owner of Kettering Motorist Centre. “There is a powerful argument to stock Bridgestone – and Firestone for that matter – when our staff trust the performance of the tyres. We have stocked both brands for many years and both are synonymous with quality.”
Details on First Stop’s network can be found at www.FirstStop.co.uk.