Ok, so they’re all about three inches long…
A billboard of the Citroen C4 Cactus will be put on display in Birmingham’s Bull Ring shopping centre this weekend. However, this one will be made from 2,677 toy cars, all of which will be Citroen models.
Visitors will be able to take one of the cars away with them, entering a prize draw as they do. As well as a toy car to take home, one lucky shopper will be taking away a family trip to France, including a day Disneyland Paris and a visit to Citroen’s brand experience store on the Champs-Elysees.
The mosaic installation pays homage to Citroen’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span.
The Birmingham display will measure 5m by 2.5m, and has been built in collaboration with final-year students from the University of Creative Arts in Surrey. A full-size, and very real, Cactus will be sitting alongside for comparison.
To see the mosaic and be in with a chance of winning one of the prizes, visit the Bull Ring shopping centre in Birmingham between 19 and 21 February.