If they build it, you will, seemingly, buy it…
That’s certainly true of the Ford Focus RS. The super-hot hatch is launched this week, but the first production models have been rolling off the line in Saarlouis, Germany.
Ford expects to produce 41,000 performance cars for Europe in 2016, up from 29,000 in 2015. While it’s the Focus RS that is attracting all the attention right now, the Ford Mustang has taken some 13,000 orders across Europe to date, while the Fiesta ST and Focus ST models remain popular.
The new Ford GT is unlikely to add significantly to the numbers, but the high-performance supercar will draw more fans to the brand, especially if their efforts at the Le Mans 24 Hours prove successful.
“This will be a truly remarkable year for Ford performance cars, with unprecedented performance capability, as well as sophisticated powertrain and chassis technologies including the new Ford Performance All Wheel Drive system for our Focus RS,” said Joe Bakaj, vice president of product development, Ford of Europe.
The Focus RS is just one of twelve new models that Ford Performance will bring to the market by 2020, chalking up 3,100 orders thus far, while the GT will be driven by the most powerful EcoBoost engine so far – that means around 600bhp, mated to supercar toys such as a seven-speed paddle-shift gearbox, carbon fibre construction and innovative aerodynamics.
The Ford GT will go into production for a limited number of customers in Europe in late 2016.