Vauxhall puts Halloween on the map – with a little help from us

I’m part of a world record, thanks to Vauxhall, their new Corsa, and a giant fearsome pumpkin.

During the recent launch of the new Corsa, journalists followed a driving route intended to show the car in its best light. This is routine for launches, but the difference here was that Vauxhall placed a GPS tracker on each car.

Vauxhall Halloween GPS Artwork 2014
Vauxhall’s artist created the 6,800-mile long artwork using a Corsa and GPS recorder.

The resulting traces were put together with routes collected by GPS artist Jeremy Wood, who had spent a month driving the length and breadth of Britain in the new car. Over 264,000 positions were recorded and linked together to create a virtual dot-to-dot drawing, using Great Britain as a giant canvas.

The end result is a 6,800-mile-long image across the country, completed just in time for Halloween.

A menacing pumpkin, surrounded by bats and ghosts, as well as a 1,420-mile long spider’s web that dissects the M25, combine to officially become the World’s Largest GPS Drawing, as validated earlier this week by Guinness World Records, smashing the previous record by 2,300 miles.

“There are Corsas in every village, town and city in Britain,” said Simon Hucknall, Vauxhall’s PR manager, “so we thought it fitting that the new model should visit as many of them as possible to celebrate its arrival. Halloween-day coincided with the end of our press launch, and our GPS artist drove like a bat out of hell to produce an apt image of epic proportions.”

Jeremy drove in just over a month what an average motorist would cover in a year, accruing 9,750 miles and averaging 221 miles each day. Some 961 litres of petrol were consumed, meaning the 1.0-litre three-cylinder turbocharged Corsa averaged just over 45mpg.

Jeremy drew the first mile of the image in Caereinion, Wales. Nearly 10,000 miles and 44 days later, he completed the drawing in Wallingford, England. The most northerly element is in Fraserburg, Scotland, and in the south, Plymouth, England. Covering the breadth of the country, the most westerly location was Ballantrae, Scotland, and to the east, Lowestoft on the Suffolk coast of England.

Which bit did I draw? The right hand side of the pumpkin’s mouth was down to me and my fellow journalists.

Phil Huff

Phil is a motoring writer for print and web, failed racing driver, car hoarder and banger rally competitor. Nominated for the Headline Auto Rising Star award and a MGMW member, Phil freelances for outlets as diverse as Diesel Car magazine, DAD.info and Cambridge Magazine, amongst many others. He also maintains a fleet of unloved motors, but spends most of his time driving an old Corvette.

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