Make It Your Race with Abarth’s TV Talent Show

Do you think you’re a bit handy behind the wheel? Then here is your chance to prove yourself in Make It Your Race, a competition for aspiring race drivers to get behind the wheel at a Grand Prix circuit.

Now in its second year, the Abarth Make It Your Race programme is looking for candidates to compete in a TV Talent Show for a place in a final face-off race in the Trofeo Abarth race series, providing the winner with the opportunity to race the legendary Monza circuit in Italy.

Abarth MIYR 2013 Filming PitsLaunching across ten European countries, the MIYR challenge is aimed squarely at the social media generation, opening up to look for not only a race driver but also designers, bloggers and paddock girls.

Entries will be taken online, where there will be a number of stages to qualify for a Boot Camp in Italy. However, with just four places available for each country, competition will be tough!

From those forty happy campers, there will be just seven finalists selected who will go on to race head to head in the Trofeo Abarth race series at Monza.

With 30,000 entries to last year’s challenge from just six countries, competition will be fierce, but the experiences on offer should be tempting to anybody who believes they’ve really got ‘it’.

The initial registration stage runs up until 15 July 2013, and brings a large social media element to the competition, with chances to design the livery of the UK race car, become the official MIYR blogger or become a MIYR mechanic in the pit lane of Monza.

It’ll all be on camera too, so there won’t be anywhere to hide your mistakes, spins or emotions.

“This was a hugely successful European programme last year which was well-supported by rookie drivers from the UK,” says Ivan Gibson, head of Abarth UK. “As it’s based around social media – initial applications come via the Internet – we’re sure MIYR will help to further increase Abarth’s thriving fan base.

“Even people who don’t want to take part in the events will be able to follow the fortunes of the drivers that are in it. And you can’t argue with the chance to race at Monza.”

To take part, go straight to www.makeityourrace.com now.

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