Rapid launch for Skoda

Skoda will revive the Rapid name later this year, attaching it to a brand new compact hatchback that will slot between the Fabia and Octavia.

Based on the Mission L concept that was revealed in Frankfurt last year, the Rapid will go head to head with the likes of the Ford Focus, Vauxhall Astra and Volkswagen Golf. Despite appearing to be a compact saloon, the Rapid is actually a cunningly disguised hatchback, so potential buyers won’t lose out on any of the practicalities that go with that.

It’s expected that the Rapid will be on sale in the UK before the end of the year, with prices starting from around £12,000.

“As part of its growth strategy, Skoda has initiated the largest model offensive in its corporate history and will bring a new vehicle to market every six months on average in the years ahead,” explained Skoda CEO Winfried Vahland. “The Rapid is our next new model. It has a central importance for our growth and will provide us with a strong tailwind on international markets.

“This car makes a clear statement: precise and emotional. Lots of room for the driver, passengers and luggage. An ideal car for families. Simply clever.”

Skoda’s seemingly unstoppable rise has seen the manufacturer achieve a record first quarter, with 14,000 cars registered in the UK. This followed a record 2011 in which 45,000 Skoda’s were registered, achieving a 2.3% market share.

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Phil is a motoring writer for print and web, failed racing driver, car hoarder and banger rally competitor. Nominated for the Headline Auto Rising Star award and a MGMW member, Phil freelances for outlets as diverse as Diesel Car magazine, DAD.info and Cambridge Magazine, amongst many others. He also maintains a fleet of unloved motors, but spends most of his time driving an old Corvette.

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