SsangYong is launching its first TV advertising campaign, as the once beleaguered manufacturer makes a bold return to the UK market with the impressive Korando crossover SUV.
The TV advert will be broadcast nationally, with extra emphasis in Scotland, Northern England, the Midlands, Wales and East Anglia, backed by a media spend of £1 million.
“Advertising on television is another first for SsangYong, and demonstrates our commitment to invest in the brand,” says Steve Gray, marketing and communications director at SsangYong Motor UK. “The commercial promotes the key messages for Korando, which together with our ‘3 fives’ – 5 year warranty, 5 year finance and 5 years’ free servicing – is an extremely attractive offer.”
Coinciding with the TV advert is the launch of the Korando LE, distinguished by its special 18 inch alloy wheels, rear spoiler and privacy glass. The LE includes luxury touches inside such as heated front seats, leather covered steering wheel and gear shift, and for extra safety and convenience, cruise control and rear parking sensors.
Priced at £17,995, the Korando LE is powered by a 173bhp 2.0 litre four cylinder turbo diesel engine producing 266 lb/ft of torque with CO2 emissions of 157g/km. Mechanically it’s identical to the two wheel drive Korando S that is available for £1,000 less. Four wheel drive variants start at £21,445 for the Korando EX.
All models are covered by a five year unlimited mileage warranty, with five years free servicing available when taking the car on a SsangYong finance deals.
“We have tailored this car for today’s tough economic motoring conditions, both out on the road and in the wallet,” added Gray. “As a crossover it provides the perfect solution to meet virtually every motoring requirement. Several cars in one, it’s the family hatchback for the daily school or commuter run; a load lugger for that long distance cross-country dash, and the perfect tow car – thanks to its 2 tonne towing capacity – for hauling the caravan or boat to your summer holiday destination.”