New ‘class-leading’ Volvo V40 revealed

Volvo will reveal the all-new Volvo V40 at the Geneva Motor Show on 6th March, but we’ve already got some pictures and video of the new mid size car.

The new V40 marks a significant change for the manufacturer, with the car now sitting in the premium hatchback class, competing with the likes of the Audi A3, BMW 1 Series, Lexus CT200h and Volkswagen Golf.

The exterior is distinctively Volvo, but takes on a form more exciting than any of the current range of Swedish cars. That Scandinavian luxury look and feel, a high-quality aura and meticulous attention to detail, is carried through to the interior.

“The all-new V40 wraps you in a super-comfortable cockpit with outstanding ergonomics and technology that make you feel informed, focused and relaxed,” explained Stefan Jacoby, President and CEO of Volvo Car Corporation. “This driver-centric approach is what modern Volvos are all about.”

That driver-centric approach includes a new, fully graphic instrument cluster with personalised layout and information. Class-leading driving dynamics are claimed, allied to Volvo’s first diesel that emits just 94 g/km of CO2. At the other end of the scale, the turbocharged T5 petrol engine with 254 bhp will hit 62 mph in just 6.7 seconds. All versions feature start-stop and braking energy regeneration, no matter whether they are fitted with a manual or automatic gearbox.

Being a Volvo, safety is paramount and the new V40 brings a slew of new ideas to market. Among the new features are a world-first pedestrian airbag, Lane Keeping Aid with haptic auto steering, and a Park Assist Pilot that makes parallel parking easy.

Volvo’s groundbreaking Pedestrian Detection with Full Auto Brake is fitted, and the City Safety low-speed collision avoidance system has been further developed, now operating at speeds of up to 31 mph.

“The all-new V40 is the most intelligent and safe Volvo model so far,” said Hakan Abrahamsson, Vehicle Line Director C Cars & V40 Vehicle Programme Manager. “All its features are designed around the driver, helping him or her stay alert and well informed to avoid collisions and dangerous situations.”

It is expected that the new V40 will score a full five star result in the EuroNCAP crash tests.

“The all-new V40 makes an instant impression with a dramatic design that stands out from the crowd. And what you see is what you get,” added Abrahamsson. “The car boasts sharpened features and characteristics from larger Volvos – wrapped in a sleek, compact package. The car also has so many new features that it has an exceptional ‘density’. It has pretty much everything.”

“The all-new V40 is the first new model that is fully developed according to our human-centric, Designed Around You strategy,” commented Jacoby. “Charged with an outstanding set of high-tech features it definitely will give our toughest competitors a headache.”

Revealed in a week’s time, Volvo expects to build 90,000 cars a year at their Ghent, Belgium factory. Production will start in May 2012.

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Phil is a motoring writer for print and web, failed racing driver, car hoarder and banger rally competitor. Nominated for the Headline Auto Rising Star award and a MGMW member, Phil freelances for outlets as diverse as Diesel Car magazine, and Cambridge Magazine, amongst many others. He also maintains a fleet of unloved motors, but spends most of his time driving an old Corvette.

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