Great Wall Motors open first European facility

Great Wall Motors are pushing to become the first Chinese manufacturer to get a significant foothold in Europe, and have now opened a European factory, the first one built by Chinese auto brand in an EU country.

Great Wall’s Bulgarian KD Plant, a joint venture with Litex Motors, is built in Bahovitsa, a village about 100 miles from the capital, Sofia, and will have more than 120 employees initially assembling the small city car, the Voleex C10. Future expansion should see build capacity increased to 50,000 vehicles a year, with the Voleex being joined by the Wingle 5, Haval H6 and Voleex C20R.

After the VIP speeches and short videos about the Voleex C10 and the project history, the first batch of Voleex C10’s assembled in Bulgaria were revealed, along with the ceremonial ribbon-cutting.

Over 15 years has passed since Great Wall Motors began to export its products to overseas markets. The establishment of its Bulgaria automobile assembly plant will be a new milestone to develop international markets, and also a symbolic event for Chinese auto brands to challenge the European market leaders.

Chinese rival Geely also intend to start selling vehicles in Europe this year.

 

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Phil is a motoring writer for print and web, failed racing driver, car hoarder and banger rally competitor. Nominated for the Headline Auto Rising Star award and a MGMW member, Phil freelances for outlets as diverse as Diesel Car magazine, DAD.info and Cambridge Magazine, amongst many others. He also maintains a fleet of unloved motors, but spends most of his time driving an old Corvette.

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